DID YOU KNOW?
Did you know that 70% of Instagram posts aren’t seen? Instagram engagement is important to brands and influencers. It comes as this social media platform has proven itself extremely valuable as an avenue for marketing and advertising. Considering that 59% of 18 to 29-year-olds use Instagram, there is no doubt as to why approximately 71% of US businesses make use of it. Instagram’s ad revenue hit 6.84 billion US dollars for the first months of 2018 alone, almost half its ad revenue for the whole year of 2017. However, vanity metrics such as the number of followers and number of likes are not automatic indicators of the success of an Instagram page, as retention and repeat active user engagement are better indicators.
Organic growth of an Instagram page depends on visual aesthetics which includes the use of various Instagram features such as stories and videos. Another is to utilize geo-tagging, which allows you to augment your posts with your current location. Moreover, there is also the use of hashtags along with a hashtag app to find the best ones for your post. And lastly, logistics such as time of posting to maximize the possible audience size. Why is the time of posting is important? Well, if you post when your audience is most active on Instagram then you're more likely to drive engagement with more likes and comments. So if you want to boost your chances of generating engagements on your posts, find the best time to post and the best places to buy Instagram likes as well.