Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion

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Influence: The Psychology of Persuasion by Robert Cialdini is a self-help book generally dealing with the art of making an influence and mastering persuasion. This book is perfect for every professional who wants something as a driving force to success.

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What the community says about Influence: The Psychology of Persuasion

  • Kathleen Bennett
    Written on April 3, 2018
    "Very good quality paper back book. The topic is very interesting and I found it very easy to go through the pages. This is a great way to purchase books and get a good price. Also, very good writer."
  • Ann Holland
    Written on April 14, 2018
    "I am a shy person. I know I needed to learn a bit of human persuasion to improve my chances of getting a promotion at my job. This book is incredible. Since reading it, I have been a bit more outspoken and I was recently given the lead on a new acquisition. I learned to be a firm but flexible negotiator. I am very happy with the outcome. I do not know much about psychology, but if it helps me, it can help you."
  • Barbara Edwards
    Written on April 17, 2018
    "Scott Adams' number one choice of persuasive books. If it is good enough for him, then it is good enough for me! You can keep looking but I am sticking with this one."
  • Angela Chavez
    Written on April 13, 2018
    "As an author of books on selling, I keep an eye out for the best books on sales and sales psychology. This book is a game changer. In reply to the few one star reviews...It has been stated in the uncharitable reviews, that the entire content of the book could have been written in a few pages. I agree, at first look, this would seem true. The Harvard Business Review article "Harnessing the Science of Persuasion" by Cialdini, from their October 2001 issue....is a good example. You can even get the Six Principles from the books Table Of Contents...save yourself some time. But sales ideas have to not just be listed....not just explained...they have to be sold. Examples have to be given, Principles have to be explained...we need proof. And you need the entire book to do that. The people who read a short article by the author, maybe read the ideas...but nothing else happens. Salespeople are changed by the content of this book, like with all great sales books. For salespeople to benefit from a sales book, the ideas have to be explained, understood, proven, accepted, and made real. This book does that. I own perhaps 2,000 books on the subject of selling. This is certainly in the top 5."
  • Donald Rose
    Written on April 9, 2018
    "This is a must-read book for anyone interested in the persuasion aspect of business. It presents ideas that one can use in their professional and personal lives."
  • Crystal Lewis
    Written on March 31, 2018
    "I love all things related to Psychology and the study of society. This book talks about human actions and although it may be a bit boring to others, it definitely kept me reading. Educational and interesting at the same time!"
  • Alan Sheng
    Written on May 3, 2018
    "i love reading business books,the Psychology of Persuasion is my best it is perfect for every professional who wants something as a driving force to success."
  • Kenneth Armstrong
    Written on May 15, 2018
    "Influence: The Psychology of Persuasion is a great book to use as a reference in regard's to the psychology behind persuasion and how to get people to do what you want them to do. I also found the author's writing to be very easy to digest without much fluff. "
  • Alexander Spencer
    Written on April 12, 2018
    "I thought this book would help with my depression by helping me become more influential when interacting with others. I thought it would help me be more successful. It did not. I should have picked up a book specifically for dealing with depression or spent that money with a therapist. If you are depressed and need help this is not the solution. "
  • Howard Gibson
    Written on April 28, 2018
    "One of the most influential books that I have read in the nonfiction genre has to be Influence: The Psychology of Persuasion. This psychology book really taught me a lot of tools that I use in my everyday life. Any professional would benefit from this material."
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