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What the community says about Influence: The Psychology of Persuasion
- "I am a shy person. I know I needed to learn a bit of human persuasion to improve my chances of getting a promotion at my job. This book is incredible. Since reading it, I have been a bit more outspoken and I was recently given the lead on a new acquisition. I learned to be a firm but flexible negotiator. I am very happy with the outcome. I do not know much about psychology, but if it helps me, it can help you."
- "As an author of books on selling, I keep an eye out for the best books on sales and sales psychology. This book is a game changer. In reply to the few one star reviews...It has been stated in the uncharitable reviews, that the entire content of the book could have been written in a few pages. I agree, at first look, this would seem true. The Harvard Business Review article "Harnessing the Science of Persuasion" by Cialdini, from their October 2001 issue....is a good example. You can even get the Six Principles from the books Table Of Contents...save yourself some time. But sales ideas have to not just be listed....not just explained...they have to be sold. Examples have to be given, Principles have to be explained...we need proof. And you need the entire book to do that. The people who read a short article by the author, maybe read the ideas...but nothing else happens. Salespeople are changed by the content of this book, like with all great sales books. For salespeople to benefit from a sales book, the ideas have to be explained, understood, proven, accepted, and made real. This book does that. I own perhaps 2,000 books on the subject of selling. This is certainly in the top 5."
- "Influence: The Psychology of Persuasion is a great book to use as a reference in regard's to the psychology behind persuasion and how to get people to do what you want them to do. I also found the author's writing to be very easy to digest without much fluff. "
- "I thought this book would help with my depression by helping me become more influential when interacting with others. I thought it would help me be more successful. It did not. I should have picked up a book specifically for dealing with depression or spent that money with a therapist. If you are depressed and need help this is not the solution. "
- "One of the most influential books that I have read in the nonfiction genre has to be Influence: The Psychology of Persuasion. This psychology book really taught me a lot of tools that I use in my everyday life. Any professional would benefit from this material."
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