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What the community says about Made to Stick
- "Made to Stick is a true business classic that everyone should try to read by the end of his or her college career. This book was a required text for a marketing course that I took last semester. In the past, readings for college courses have been dull and very slow paced. For that reason, I initially did not want to read this book, but after getting through chapter 2, I was unable to put it down. I ended up reading the rest of the book in one night!"
- "Made to Stick is a book about why people remember the things that we do. It attempts to explain why urban myths stick in our minds and won't go away. And why daily truths just pass us by and don't take hold. It offers an explanation of how we are attracted to what we read, watch and remember."
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