Made to Stick

Made to Stick

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This solution has helped 69 people

Made to Stick is a book by Chip Heath and Dan Heath. In this book, the authors analyze how some stories stick to peoples mind and how it affects them. With their degree in psychosocial, they identified how it happens.

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What the community says about Made to Stick

  • Shreya Shah
    Written on April 23, 2018
    "Great title for a great book. It makes you look at why we believe what we see or hear and why these things stick with you. I would read this book to get a glimpse into my own belief system."
  • Helen Ramos
    Written on April 13, 2018
    "Made to Stick is a true business classic that everyone should try to read by the end of his or her college career. This book was a required text for a marketing course that I took last semester. In the past, readings for college courses have been dull and very slow paced. For that reason, I initially did not want to read this book, but after getting through chapter 2, I was unable to put it down. I ended up reading the rest of the book in one night!"
  • Dennis Hart
    Written on April 26, 2018
    "Very interesting read. Really gets into the thick of things and makes you wonder. Worth the read."
  • Debra Bates
    Written on April 14, 2018
    "Made to Stick is a book about why people remember the things that we do. It attempts to explain why urban myths stick in our minds and won't go away. And why daily truths just pass us by and don't take hold. It offers an explanation of how we are attracted to what we read, watch and remember."
  • Walter Dunn
    Written on April 14, 2018
    "This book is best for psychologists, I like it. "
  • Dylan Wells
    Written on May 7, 2018
    "This book has solid ideas on how and why certain ideas can latch onto a person. It is an easy read with clear writing style."
    Aurora Zepeda
    Written on May 9, 2018
    "I love trivia's. This book really was well written. I gained a lot of knowledge by read Made to Stick."
  • Phillip Walsh
    Written on April 18, 2018
    "A great look at the psychological workings of the human mind, Made to Stick is about how the authors find certain stories stick to peoples minds, and more importantly, how it affects them. If you're into psychology, it's definitely worth the read."
  • Rebecca West
    Written on April 19, 2018
    "Self help books are not the easiest thing to work with. People from different religions might not benefit as much, but Made to Stick is an interesting approach."

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