The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly is written by David Meerman Scott.

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What the community says about The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

  • Anna Chapman
    Written on February 15, 2017
    "Helpful information on increasing social media followers and other marketing tools. Get increased marketing and PR from today's social media tools."
    Anna Collins
    Written on May 5, 2017
    "Before I read that I only had 10 Facebook followers. Now I have thousands all clicking my affiliate links and making me bank!"
  • Eric Ford
    Written on March 24, 2018
    "I read The New Rules of Marketing and PR and I didn't find it helpful at all. Almost everything of merit is about social media marketing, but the ideas are already so old as to be almost useless, with references to techniques that no longer work or never worked in the first place."
  • Lawrence Patterson
    Written on July 12, 2017
    "This book is a must have if you want to use social media to grow your business. The book is extremely informative yet easy to read. Great example and it explains things in a way that anyone can understand. Any business owner should grab this book right away."
    Randy Lewis
    Written on May 19, 2017
    "I wanted my tweets to get the most views possible. I also did not want to be tweeting 24 hours a day. This book helped me figure out how to maximize my tweet efficiency."
  • Navya Jindal
    Written on January 7, 2017
    "This is a good solid book about social media and viral marketing but I don't think it's the best place if you're just looking to get followers on Snapchat. There are many more resources out there for free online that are specific to Snapchat that will do a better job of giving you information without spending money or having to read an entire book. If you're looking for information about broad social media marketing then this is a great resource, but for Snapchat specific topics, just stick to a few free internet searches. "
    Jesse Perkins
    Written on March 5, 2017
    "The new rules of marketing and PR book will let you know step by step how to get your message to prospective buyers in order to get more followers. If you are looking to get more followers on snap chat, it will explain to you what the best way is by harnessing the power of marketing."
  • Tammy Chapman
    Written on May 4, 2018
    "This is an excellent resource any marketing or PR professional should make sure to have. It is a pretty dense book that contains a lot of valuable information. "
  • Douglas Lopez
    Written on March 8, 2017
    "As a business owner in the age of the internet - I knew it was important to develop my internet marketing through social media and viral marketing. This book has it all. It has taught me the ins and outs of marketing in the 21st century. It goes very deeply into all the different aspects that a business would want to utilize to be relevant. It's written so any dummy can understand it as well. I bought it as an e-book to read on my kindle, and I have been spending about 20 minutes every day before bed going through it. So far I have learned a plethora of knowledge - and every time I read, I learn something new. I've been incorporating what I've learned into my social media campaigns, and I'm looking forward to what new things I will be learning as I continue through the book."
    Jeremy Keller
    Written on March 20, 2017
    "Try reaching buyers directly by using social media. Post comments about your products and ask your followers to support your cause. Using online videos, mobile applications, blogs, new releases, and viral marketing are great ways to start informing potential customers about the products you are selling."
    Wayne Hoffman
    Written on February 18, 2017
    "This was a mind-blowing read for me. So many ideas and techniques that I never knew existed were explained thoroughly with examples. So happy I bought this book!"
  • Jeremy Stevens
    Written on July 12, 2017
    "I would read the description and reviews of The New Rules of Marketing and PR on Amazon.com. If it seems like it would help me get more out of LinkedIn, I would buy the book."
    Scott Jones
    Written on July 20, 2017
    "This solution could possibly help. It has decent reviews, and is on topic about using social media in this setting."
  • Arjun Dutta
    Written on January 10, 2018
    "The New Rules of Marketing & PR is a good way to market yourself and your business towards others. But if you're looking to keep people from unfollowing you, this probably isn't your best course of action. It's meant to be proactive, not reactive."
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