DID YOU KNOW?
Did you know that Google blocked YouTube on Amazon’s Fire TV and Fire Stick due to their disagreement? Google and Amazon have been at odds for years already but their clash has reached a whole new level when Google announced that they’re pulling support for YouTube on Amazon Echo Show on 2017 and Amazon Fire TV. The conflict between the two companies started when Amazon stopped selling the Chromecast streaming adapter and Nexus Player. Amazon reasoned out that those devices don’t work well with Prime Video, like how there are specific apps for Amazon Fire TV stick. Google first blocked access to YouTube in September 2017. But Amazon managed to get YouTube working again in November 2017. Google then warned Amazon that it would pull YouTube from the list of Amazon Fire TV apps available starting January 1, 2018, if they wouldn’t reach an agreement. Amazon may have pushed Google so far when they stopped selling Nest’s latest products. But consumers were caught in the crossfire as Google banned YouTube four days earlier than the expected date. Now, Fire TV redirects people to access YouTube using their web browsers like Firefox or Silk instead. Echo Show and Fire TV now redirect customers to the standard web view of YouTube.
The YouTube app for Fire TV, however, is made by Amazon, not Google. The YouTube app in the Fire TV devices is really not an app, but rather a bookmark that directs the consumers to the version of the YouTube website that is TV-friendly. In other words, it’s simply a browser loading a website. It was done by Amazon to provide a workaround since because Google refuses to make a YouTube app for any of Amazon’s hardware. Google is figuratively putting a wall that blocks access to people from a specific manufacturer’s device.