DID YOU KNOW?
China is the second-largest global movie market after the United States. With the annual increase in the number of movie screens reaching a total number of 60,079 across the country in 2018, it’s on track to overtake the North American film market. Due to this, the country has caught the attention of global producers looking to boost their box office returns. Even the industry giants such as DreamWorks and Walt Disney Co. have taken an interest by building alliances with homegrown Chinese animation studios. China is in a prime position to become a global leader in producing animation movies. But, did you know that nine in 10 animation companies in China are unprofitable? Even when the country has over 2,400 schools providing animation training, it’s still not enough to support homegrown animation. Most studios rely on overseas outsourcing contracts and deal with toy manufacturers to get by.
The first ever Chinese animation film created was about soccer. “The King of Football,” cost 60 million yuan, roughly $8.7 million, to make. But, after the movie’s release on August 31, it garnered less than 1.8 million yuan. You could take into account that soccer isn’t popular in China, but the outcome still says a lot about the state of the animation industry in China. A lot of critics even criticized the movie’s plot for promoting narrow-minded values for kids. With that as an example, it's easy to tell Chinese animated films aren’t doing so great. One could even say the same about the best Chinese anime. Even though they resent any foreign culture, Chinese animators have gone so far as to make their own anime shows. Someday, with a lot of hope, Chinese animations can find the same success and recognition as Chinese movies. Hope goes a long way in this world.