Color grading is post-processing technique that involves color alteration and enhancement of a motion picture, video image, or still image photo-chemically or digitally. While color grading and color correction are interchangeably used from time to time, the latter is used to describe a task they are performing, and it literally means correcting problems of the image. It includes exposure adjustments, and white balance problems, just to name a few.
Did you know that ‘pantone’, a provocative shade of purple is the color of 2018? Interestingly, the purple color was connotatively attached to royalty and during the early times, only aristocrats could afford the said color pigment. Color grading is not uncommon especially among photographers and cinematographers because color is considered a fundamental element of design and visual storytelling. Thus, the play of colors really matters aesthetically and symbolically in a multitude of ways. As a form of image control, color grading is essential in exposing the nuances of different locations in photos and videos. Minimalism and monochrome are so 2017, and this year takes us a more colorful world of photography as vivid colors come to play and are here to stay according to the 5 Photography Trends You Should Try in 2018. Moreover, expect to see more rosy, peachy, and golden colors this 2018 as they are heavily influenced by the winter in the previous year.
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