DID YOU KNOW?
Did you know that most dating simulation games such as dating sims for iPhone are Japanese-made? The Japanese mobile app market is rife with bishojo games and otome games alike. Bishojo games are targeted to males, while otome games are targeted to female players. The success of this multi-million-dollar industry can be attributed to Japan’s social atmosphere. Japan has an aging population because young Japanese people are losing interest in things like relationships and marriage. They focus more on their career to secure jobs and maintain financial security. As a result, the “stranded singles” are turning to fictional and virtual characters for a chance at love. They even have a word for people who fall in love or are sexually attracted to a fictional character: moe.
The moe phenomenon has created a whole subculture of romance in Japan, for women and men alike. With dating simulators, the player is actually given a part in the story, unlike in other romantic media like books, movies, and TV shows where the person is just a casual observer. Players can choose how the game will go, and they can easily repeat the game to get to the ending they want. Moreover, dating a fictional character may provide you with happy feelings but none of the hardships and consequences of a real-life relationship.