DID YOU KNOW?
Did you know that the first ever email sent was by computer engineer Ray Tomlinson in 1971 and was sent from one computer to another computer sitting right beside it? E-mails are a platform that is still being widely used today, especially in fields related to marketing. With so many seemingly better ways to reach people, many marketers and business owners wonder if emails are still worth sending to prospective clients, partners, and customers. That being said, emails have been proven time and again as the most effective method of getting your message out to your target audience.
A study held by the Radicati Group has estimated 3.7 billion email accounts in total, with a projected number of 269 billion emails sent per day. By average, a regular office worker receives 121 emails per day and sends out about 40. Also, consumers are often found seeking out email marketing campaigns from their favorite brands and local stores. Nielsen Holdings have reported that 28% of US online shoppers subscribe to store or product emails in order to stay informed and a study from Loyalty 360 states that 59% of US moms would sign up for email updates from brands if rewards were offered.