DID YOU KNOW
Did you know that 510,000 comments are being posted on Facebook every 60 seconds? This statistic was reported by the social media strategy blog The Social Skinny in 2012. With the increasing number of Facebook users and other social media sites, many brands are using them to market their products. Social Media Examiner, a US-based media company, claims that about 96% of companies are now engaging themselves in social media marketing. It’s because it’s been found out that one of the most effective ways to get a post to appear on a friend's newsfeed is to get engagement through a comment or like. So, when a Facebook friend of yours commented on a public page's post, even if you have not liked that particular page yet, that page's post and your friend's comment will show on your newsfeed. So the post will have a chance to get a wider audience. Since comments and likes show post notifications, several tools from Facebook auto liker, auto-comment, auto-post, and auto-follow are now rampant.
On November 2018, Facebook drew flak from its users when they launched an auto comment generator for live videos. Facebook started testing an auto-commenter tool that suggests comments, allowing users to respond in one click instead of actually typing the entire comment. But the idea didn’t sit well with users on the live coverage of the hospital shooting in Chicago. The tool created auto-responses like “this is so sad” and “so sorry” along with a praying hands emoji. Although Facebook’s aim is to improve participation on live videos, critics called the company insensitive and not thinking out the human impact. Some even described the new feature as dystopian. Following the uproar, a Facebook spokesperson confirmed that they’ve been testing the suggested comment feature on live videos but it wasn’t implemented properly and they have to disable the feature for now.