DID YOU KNOW?
Did you know that U.S. cable TV companies heavily rely on their broadband Internet services to earn? The era of traditional Pay TV is showing signs of its decline and it is no surprise. As realistic broadband internet alternative becomes available, this trend may continue to show. According to data by eMarketer, there is a slight acceleration in the decline of cable TV subscribers in 2017. Data shows a drop from 3.8% from 3.4%. These numbers show that integrating traditional TV services to channels like Netflix have not helped at all.
In 2018, studies state that there will still be 186.7 million US adults watching cable TV. This proves that the cable TV business is still very large despite its continual decline. This is all thanks to internet service that comes with cable TV. Recent numbers show that 56% of cable TV subscribers only keep their subscription to get access to fast and reliable internet. New technology has been created to integrate internet connectivity to TV entertainment. Devices like the Fire Stick now exist, enabling fire stick apps to dominate user's TV screens. This all relies on the existence of quality internet connection. Subscribers now only need to search for the best apps for fire stick and enjoy quality home entertainment without paying $100+ for a cable TV subscription.