DID YOU KNOW?
Did you know that approximately 7.5 million devices were used to stream Super Bowl LIII? The game between the New England Patriots and Los Angeles Rams was the most streamed Super Bowl ever. This was according to data released by CBS, and the number of streaming devices used were up 20 percent from 2018's title game. Streaming viewers consumed more minutes than ever. 560 million total minutes of live game coverage was used for this match. Despite this match being the lowest-scoring Super Bowl ever, the streaming numbers were at an all-time high. This is an obvious response to the advancements brought by technology as it's much easier to watch sports streaming today.
Nowadays, leagues and broadcasters adapt to the changing consumption habits of consumers. According to new search and YouTube data from Google, more than a quarter of sports fans are now streaming sports to their mobile devices. Also, Google’s Sports Viewing Survey stated that 30 percent of respondents have live streamed sporting events to their smartphones or tablets. Of those 30 percent, 80 percent said they’ve juggled multiple screens while consuming sports. The 2018 Super Bowl was only made available to subscribers through connected devices but 2019 was different. This year, CBS streamed the game for free without cable authentication on devices such as Roku and Apple TV. It is not a surprise that sports streaming comes in more advanced ways because of the fan's demand. However, we might be seeing the end of traditional sports viewing if this trend continues.