Broadcasting is defined as the process of distribution or transmission of digital content, such as audio or video, to a dispersed and large audience through any electronic mass communications medium.
Did you know that the word ‘broadcasting’ was originally an agriculture term? In the realms of agriculture, broadcasting is a method of seeding that involves mechanically scattering of seeds. It can be safely surmised that radio broadcasting adapted the term in a relatively the same concept, which is to disperse something and in communication parlance, dispersion of signals. It is odd not to consider the contribution of the earliest radio developers in today’s live streaming and broadcasting success. The first radio program that was ever broadcast by Reginald Aubrey Fessenden on a Christmas Eve in 1906. From personal to commercial, the unprecedented growth of radio transcended to the realms of entertainment in 1920. Interestingly, the live broadcasting and live streaming are two inseparable things, at least in the parlance of communications, and one of the leading platforms in the music industry today includes the latter. A collection of data from Go Globe reveals that 80% of the heavy internet users and mobile audiences watched more live videos in 2016 as compared to 2015. Moreover, the streaming industry is projected to hit a 70-billion revenue by 2021. Today, major social media channels offer live broadcasting services such as Facebook. This feature is utilized mostly by influencers, celebrities, and brands.
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