#1Kat Von D Beauty
Founded by Katherine von Drachenberg, Kat Von D Beauty is dubbed to be a top choice for makeup brands known for their long-wearing and volumizing mascara and full coverage concealer.
Owned by L'Oreal Paris, Urban Decay is a top makeup brand that brims with highly-pigmented eye shadow palettes for beginners, such as Naked Palette with neutral tones and glittery ones.
100% Pure prides itself for producing all-natural and all-organic makeup products. This cosmetic brand also sells skincare products such as cleansing oil, toners, and balm.
DID YOU KNOW?
If you are not fond of adding an additional layer on your skin, did you know that you can use your moisturizer as a makeup primer too? But then again, it all depends on what you personally prefer or need. Makeup primer is defined as any product that preps up your skin to create an ideal texture prior to applying your base makeup.It means an extra layer is added which serves as a canvass so the foundation would adhere to your skin better and longer. Earlier primers were initially created for this specific purpose but then technology is really a game-changer. Primers now cater to specific needs such as pore blurring, hydrating, and many more.
Ultimately, do you really need primers? Again, it is up to you. Now that almost all the best and high-end makeup brands offer long-wearing and full-coverage foundations, some makeup enthusiasts, even professionals, are starting to wear less. Because in makeup, less is always more. Yet, a big factor to consider is your skin type. Makeup artists always recommend people with oily skin to use a primer just because the oil tends to break the foundation. Just a quick tip, oily skin tends to absorb a product slower than dry skin. So, you might want to wait for a minute after putting a layer of foundation. Remember that the first step to getting a flawless makeup finish starts with your skincare routine. Make sure to get the best skincare products that are organic and cruelty-free. And of course, wear your skin with confidence!
Illamasqua is a British beauty and skincare brand founded by Julian Kynaston in 2008. It offers vegan and cruelty-free products such as foundations, primers, eyeshadows, lipsticks, and more.
#5Too Faced Cosmetics
Known to be a key player in the makeup industry, Too Faced Cosmetics is famous for their melted lipstick, perfecting primer, pigmented highlighter, as well as setting spray.
Revolution is a makeup and beauty brand based in London that is cruelty-free. The website offers products for skin care, hair, bath and body, and vegan makeup. Revolution also has sub-brands such as I Heart Revolution and Obsession.
#7Wet 'n Wild
Wet 'n Wild is a cruelty-free drugstore makeup brand based in Los Angeles, California offering a great range of cosmetic products for eyes, lips, nails, and face.
Founded by Estée Lauder and her husband Joseph Lauder in 1946, The Estée Lauder Companies is a group of luxury brands known for their cosmetic products, like skincare, makeup, fragrance, and haircare products.
#9Maybelline New York
Maybelline New York is an American makeup brand known to be a subsidiary of L'Oreal group of companies. This brand brims with anything about makeup--be it tips, inspiring looks, video tutorials, foundation, eyeshadow, and more.
Established on July 30, 1909, the L'Oréal group of companies include Lancome, Maybelline, NYX Cosmetics, and Garnier as its subsidiaries. Their first business venture included haircare products and later on ventured into cosmetics.
Founded by the French fashion designer Christian Dior, this luxurious clothing and makeup brand is known for its signature bags and perfume. It is also popular to have collaborated with different celebrities for many other product lines.
CosmeLush is a cosmetics and beauty brand and shopping website that offers face and lip makeup, brushes, eyelash extensions, skin care products, and more. The cosmetics are categorized according to best sellers, alphabet, and price.
Founded by Fracois Nars in 1994, NARS Cosmetics is one of the top brands of makeup and skincare. They are known for the provocative names of shades of their lipstick and blushes, and premium quality bronzers, contour palettes, and more.
Apart from their widely known niche for perfecting eyebrows, Benefit is generally a makeup and skincare brand. Its online store features pigmented eyeshadow palettes with playful colors and neutral ones and some perfumes.
#15Bobbi Brown Cosmetics
Bobbi Brown is a luxury brand of makeup and skincare that is best known for its long-wearing foundations, liquid lippies, and shimmery eye shadow palettes. Its site serves both as an online store for their products and a beauty blog site.
Hourglass is a makeup brand founded by Carisa Janes in 2004. This cosmetics line advocates on vegan and animal cruelty-free beauty products which means free from parabens and sulfates.
Chanel is a French privately owned high fashion company that specializes in haute couture and ready-to-wear clothes, luxury items, makeup, perfume, and accessories. It was founded in 1909 by Coco Chanel as the House of Chanel.
Tarte Cosmetics is a skincare and makeup line known for their pigmented eyeshadows, bronzers, tint, and contour palettes. Aside from their online store, Tarte's Instagram account features various makeup tutorials and products.
Lime Crime is 100% vegan and cruelty-free makeup brand certified by PETA and Leaping Bunny, which means they never test on animals. It's cosmetics use globally sourced ingredients for its liquid matte lipsticks, palettes, and hair colors.
#20Anastasia Beverly Hills
Anastasia Beverly Hills is a website that sells cosmetic products. Users can also follow them on Instagram where makeup video tutorials for beginners are posted. Interestingly, it lets you do your own palette before buying it.
Nyx is a cruelty-free drugstore makeup brand despite L'Oreal has acquired it since 2014. The brand is named after the Greek goddess of night and pronounced as the word "nicks."
NARS is a website that offers cosmetic products online. It also contains make-up tutorials such as putting a foundation, creating a cheek palette and combining the perfect eyeshadow palette.
MAC is a website that offers cosmetic products online. It also contains video tutorials from professional makeup artist and customizing a palette is also possible in this site.