What are the best makeup brands?

A girl can never have enough makeups! Whether you are a professional makeup artist or an aspiring one, help Sharah Tangonan come up with a list of the best makeup brands--from base makeups to pigmented eyeshadow palettes--by commenting below. 

asked by Sharah Tangonan
24 contributors
23 solutions
  1. 1

    #1Kat Von D Beauty

    Kat Von D Beauty

    Founded by Katherine von Drachenberg, Kat Von D Beauty is dubbed to be a top choice for makeup brands known for their long-wearing and volumizing mascara and full coverage concealer.


    Raquel Blanco
    Written on November 16, 2018
    "I never imagined myself buying any Kat Von D makeup because imo they are overpriced but after i read a review of a woman who used a Kat Von D tattoo liner and said it lasted on her even after getting involved in a car accident. I was convinced to try it. And yeah it didn't disappointed. Now almost all of my cosmetic makeups are from Kat Von D. "
  2. 0

    #2Urban Decay

    Urban Decay

    Owned by L'Oreal Paris, Urban Decay is a top makeup brand that brims with highly-pigmented eye shadow palettes for beginners, such as Naked Palette with neutral tones and glittery ones.


    Sarah Jordan
    Written on November 16, 2018
    "Best makeup brand! There are so many beautiful colors and it stays all night on my skin. Definitely worth the buy with its best quality. "
  3. 0

    #3100% Pure

    100% Pure

    100% Pure prides itself for producing all-natural and all-organic makeup products. This cosmetic brand also sells skincare products such as cleansing oil, toners, and balm.



    Angela Gu
    Written on November 14, 2018
    "This is probably the best makeup brand that I have tried! Not only they are organic which means they are good for my very sensitive skin but they are also not tested on animals!! "


If you are not fond of adding an additional layer on your skin, did you know that you can use your moisturizer as a makeup primer too? But then again, it all depends on what you personally prefer or need. Makeup primer is defined as any product that preps up your skin to create an ideal texture prior to applying your base makeup.It means an extra layer is added which serves as a canvass so the foundation would adhere to your skin better and longer. Earlier primers were initially created for this specific purpose but then technology is really a game-changer. Primers now cater to specific needs such as pore blurring, hydrating, and many more.

Ultimately, do you really need primers? Again, it is up to you. Now that almost all the best and high-end makeup brands offer long-wearing and full-coverage foundations, some makeup enthusiasts, even professionals, are starting to wear less. Because in makeup, less is always more. Yet, a big factor to consider is your skin type. Makeup artists always recommend people with oily skin to use a primer just because the oil tends to break the foundation. Just a quick tip, oily skin tends to absorb a product slower than dry skin. So, you might want to wait for a minute after putting a layer of foundation. Remember that the first step to getting a flawless makeup finish starts with your skincare routine. Make sure to get the best skincare products that are organic and cruelty-free. And of course, wear your skin with confidence!

  1. 0



    Illamasqua is a British beauty and skincare brand founded by Julian Kynaston in 2008. It offers vegan and cruelty-free products such as foundations, primers, eyeshadows, lipsticks, and more.



    Gerald Spencer
    Written on November 19, 2018
    "Been here since this brand was first launched. I hope that it would be available worldwide anytime sooner because I have friends in Asia who also want to avail this makeup brand."
  2. 0

    #5Too Faced Cosmetics

    Too Faced Cosmetics

    Known to be a key player in the makeup industry, Too Faced Cosmetics is famous for their melted lipstick, perfecting primer, pigmented highlighter, as well as setting spray.



    Zhao Tang
    Written on December 17, 2018
    "I love this makeup line! It gives me a fresh look without worries since it's a cruelty-free brand. 😉"
  3. 0



    Revolution is a makeup and beauty brand based in London that is cruelty-free. The website offers products for skin care, hair, bath and body, and vegan makeup. Revolution also has sub-brands such as I Heart Revolution and Obsession.



    Elizabeth Davidson
    Written on November 14, 2018
    "I recently discovered revolution through this list and it's so lovely that most of the cosmetics here are vegan which is really nice since I know I'm using environmental friendly makeup ♥️"
  4. 0

    #7Wet 'n Wild

    Wet 'n Wild

    Wet 'n Wild is a cruelty-free drugstore makeup brand based in Los Angeles, California offering a great range of cosmetic products for eyes, lips, nails, and face.


    Debra Castillo
    Written on November 16, 2018
    "When i was a broke high school student, Wet n Wild was my go-to makeup brand. I loved that i could basically afford to buy and try different shades of lipsticks and eye shadows on a small budget. ISN'T THAT AMAZING EH? Now that i am older i have been using high end brands but i still keep coming back on Wet n Wild. "
  5. 0

    #8Estée Lauder

    Estée Lauder

    Founded by Estée Lauder and her husband Joseph Lauder in 1946, The Estée Lauder Companies is a group of luxury brands known for their cosmetic products, like skincare, makeup, fragrance, and haircare products. 



    Pamela Pena
    Written on July 23, 2019
    "If you have oily skin like me, Estee Lauder is definitely the best makeup brand you should consider. Their double wear foundation for oily skin stays on for a whole day without getting cakey and oily. It has a bit of a white cast so not ideal for the flash photog."
  6. 0

    #9Maybelline New York

    Maybelline New York

    Maybelline New York is an American makeup brand known to be a subsidiary of L'Oreal group of companies. This brand brims with anything about makeup--be it tips, inspiring looks, video tutorials, foundation, eyeshadow, and more.



    Megan Thompson
    Written on July 23, 2019
    "Maybelline is one of the best drugstore makeup brands in the world. I think nobody could ever argue with my statement. Anyway, their affordable fit me matte foundation works well for me but compared to Maybelline Dream Satin, I like Satin more because of its dewy finish."
  7. 0

    #10L'Oréal Paris

    L'Oréal Paris

    Established on July 30, 1909, the L'Oréal group of companies include Lancome, Maybelline, NYX Cosmetics, and Garnier as its subsidiaries. Their first business venture included haircare products and later on ventured into cosmetics.



    Harini Pawar
    Written on July 23, 2019
    "I trust LOreal not just for their medium to full coverage foundation (the loreal infallible series) and other makeups but also for hair dying. They arguably have quality hair care products. "
  8. 0

    #11Christian Dior

    Christian Dior

    Founded by the French fashion designer Christian Dior, this luxurious clothing and makeup brand is known for its signature bags and perfume. It is also popular to have collaborated with different celebrities for many other product lines.



    Ashley Wong
    Written on April 14, 2019
    "Who doesn't want to get a hold of the newest foundation from Dior? I have watched several reviews of beauty bloggers and the majority say the DiorSkin Forever Undercover is the bomb. I know this brand is mostly known for its designer bags but girl, their makeups stepped up!"
  9. 0



    CosmeLush is a cosmetics and beauty brand and shopping website that offers face and lip makeup, brushes, eyelash extensions, skin care products, and more. The cosmetics are categorized according to best sellers, alphabet, and price.



    Robert fernandendez
    Written on March 19, 2019
    "Great Website brand and easy to navigate!"
  10. 0

    #13NARS Cosmetics

    NARS Cosmetics

    Founded by Fracois Nars in 1994, NARS Cosmetics is one of the top brands of makeup and skincare. They are known for the provocative names of shades of their lipstick and blushes, and premium quality bronzers, contour palettes, and more.


    Andrea Delgado
    Written on April 14, 2019
    "When it comes to eyeshadow palettes, I prefer the Natasha Denona but when it comes to contour palettes, hands down to Nars. Especially their blush. Omg. Their names are quite provocative. I love the NARS Orgasm shade of blush and the Deepthroat one. They fit me whether my skin is tan (during summer) or kind of pale.. Recommending this makeup brand!"
  11. 0

    #14Benefit Cosmetics

    Benefit Cosmetics

    Apart from their widely known niche for perfecting eyebrows, Benefit is generally a makeup and skincare brand. Its online store features pigmented eyeshadow palettes with playful colors and neutral ones and some perfumes.


    Julie Hicks
    Written on April 14, 2019
    "Asian girls like me are so obsessed with eyebrow products and I think Benefit is a good choice of makeup brand when you want your eyebrows to be on fleek. Also, try their Benefit Bad Gal eyelash mascara! Will make you look like you are wearing falsies!"
  12. 0

    #15Bobbi Brown Cosmetics

    Bobbi Brown Cosmetics

    Bobbi Brown is a luxury brand of makeup and skincare that is best known for its long-wearing foundations, liquid lippies, and shimmery eye shadow palettes. Its site serves both as an online store for their products and a beauty blog site. 


    Gloria Adams
    Written on April 14, 2019
    "Bobbi Brown's weightless foundation perhaps is by far the most impressive base makeup they have ever produced. I recently got mine from sephora and I love the full coverage of this foundation. I never doubted that bobbi brown is really one of the best makeup brands in the world. This is an expensive brand but I have an expensive taste so why not?"
  13. 0



    Hourglass is a makeup brand founded by Carisa Janes in 2004. This cosmetics line advocates on vegan and animal cruelty-free beauty products which means free from parabens and sulfates. 


    Linda Austin
    Written on April 14, 2019
    "One thing I love the Hourglass Seamless finish foundation stick is its no-makeup makeup look that it gives me. The coverage is medium but that's the essence of it. A lipstick from MAC and i am good to go!"
  14. 0



    Chanel is a French privately owned high fashion company that specializes in haute couture and ready-to-wear clothes, luxury items, makeup, perfume, and accessories. It was founded in 1909 by Coco Chanel as the House of Chanel.



    Emma Rivera
    Written on April 14, 2019
    "I love the matte lipsticks of mac but when it comes to the right shade of pink, I will need to give it to chanel. I think chanel is still an underrated makeup brand (yet it is expensive af!) especially their lipstick collection. My all-time favorite isthe Chanel Rogue Coco. Their bronzer is good too! Ideal for summer!"
  15. 0

    #18Tarte Cosmetics

    Tarte Cosmetics

    Tarte Cosmetics is a skincare and makeup line known for their pigmented eyeshadows, bronzers, tint, and contour palettes. Aside from their online store, Tarte's Instagram account features various makeup tutorials and products.



    Wu Gao
    Written on April 14, 2019
    "The tartelette toasted eyeshadow palette is my go-to eyeshadow whenever i wanna achieve a bronzy or smokey eyeshadow look. Pigmented and the pay off is amazing!"
  16. 0

    #19Lime Crime

    Lime Crime

    Lime Crime is 100% vegan and cruelty-free makeup brand certified by PETA and Leaping Bunny, which means they never test on animals. It's cosmetics use globally sourced ingredients for its liquid matte lipsticks, palettes, and hair colors. 



    Angélica Arreola
    Written on November 14, 2018
    "Lime Crime is definitely my go-to makeup brand. i don't even know why i keep on hearing about bad reviews about this brand but in my case i never had any problem with them. Their products are always amazing and have the best packaging too. My favorite products of them are their velvetine lipsticks as they are so light weight and long wearing. "
  17. 0

    #20Anastasia Beverly Hills

    Anastasia Beverly Hills

    Anastasia Beverly Hills is a website that sells cosmetic products. Users can also follow them on Instagram where makeup video tutorials for beginners are posted. Interestingly, it lets you do your own palette before buying it.



    Marisol Arenas
    Written on November 16, 2018
    "If you are going to ask me what is my favorite product from Anastasia it would be its brow products, which i have been loving ever since i discovered their dipbrow pomenade. I haven't tried their other products yet but i still think this is one of the best makeup brands out there. Although yeah it is quite expensive. "
  18. 0



    Nyx is a cruelty-free drugstore makeup brand despite L'Oreal has acquired it since 2014. The brand is named after the Greek goddess of night and pronounced as the word "nicks."



    Liu Jiang
    Written on November 16, 2018
    "FYI Nyx is actually a sister company of MAC so that probably mean they also produce HIGH QUALITY products than other drugstore brands out there. So i would definitely recommending them that you give it a try. "
  19. 0



    NARS is a website that offers cosmetic products online. It also contains make-up tutorials such as putting a foundation, creating a cheek palette and combining the perfect eyeshadow palette. 



    Charvi Jaiteley
    Written on November 16, 2018
    "Long lasting make-up! I discovered NARS by accident when i was in Sephora looking for a highend make-up brand that i havent tried yet. When i checked out its products i fell in love and bought some. After that i keep on buying more NARS products as it really compliments my skin. "
  20. 0

    #23MAC Cometics

    MAC Cometics

    MAC is a website that offers cosmetic products online. It also contains video tutorials from professional makeup artist and customizing a palette is also possible in this site.



    Rose James
    Written on April 14, 2019
    "No doubt, MAC should always be among the top 5 best makeup brands in the world just because of the fact that all the professional makeup artists use this one. Yes, this is not your typical drugstore makeup. This is an expensive makeup brand but then you always get what you pay for. The coverage of their base foundations is full. Their studio fix powder is a must for every woman out there!"


Best What are the best makeup brands
1Kat Von D BeautyWebsites 1 Paid
2Urban DecayWebsites 0 Paid
3100% PureWebsites 0 Free
4IllamasquaWebsites 0 Free
5Too Faced CosmeticsWebsites 0 Free
6RevolutionWebsites 0 Free
7Wet 'n WildWebsites 0 Paid
8Estée LauderOther 0 Free
9Maybelline New YorkOther 0 Free
10L'Oréal ParisOther 0 Free

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