What are the best marketing automation tools?

asked by Yaroslav Babych
376 contributors
10 solutions
  1. 279

    #1AiGrow

    AiGrow

    AiGrow delivers super-targeted Instagram followers and engagement using Ai. Follow, unfollow, like, comment, auto DMs and inbox. Plus always free post scheduler and engagement groups that drive massive likes and comments each time that you post.

    Websites

    $49- Varies by plan

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  2. 19

    #2Customer.io

    Customer.io
    Customer.io is a solution that lets you automate customer lifecycle emails based on your customers behaviors. With Customer.io you will be able to drive successful campaigns and increase retention.
    Websites

    $100- Free trial available

    Ling Su
    Written on August 24, 2018
    "When i was working in my previous company which should not be named we use Customer.io to send targeted messages to our customers who have subscribed to our website. This is very convenient tool too coz it get be used in an app and you see data in real time. "
  3. 16

    #3HubSpot

    HubSpot
    HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Among other services, it allows you to set up, track and measure UTM Campaigns.
    Websites

    Free- Varies by plan

    Crystal Perkins
    Written on August 24, 2018
    "There is so much hype with HubSpot but i've never been convinced to get it because there are others which offers what HubSpot can do for free or much less. But when i saw that a small business of my friend is using it because she finds it very intutive and easy to get the hang of it. I think i got convinced that this might really be a good marketing automation tool"
  1. 14

    #4Marketo

    Marketo

    Marketo helps marketers master the art and science of digital marketing providing them innovative technology and unparalleled expertise. Gartner, Forrester, and SiriusDecisions have recognized it as the leader in the industry. 

    Websites

    Free

    Ajay Verma
    Written on August 24, 2018
    "Most people claim Marketo is not less intuitive but i believe this just has much bigger learning curve coz it has so many features to learn. Not just that this has a large vairety of features. Take note that there are no set up fees to use Marketo and it comes with a free trial so you'll see first how it works before you can fully commit. "
  2. 13

    #5ActiveCampaign

    ActiveCampaign

    ActiveCampaign is a marketing automation platform which works as an alternative to Mailchimp. It allows you to deliver effective messages while converting visitors to leads, customers or advocates.

    Websites

    Free- Varies by plan

    Rosa María Morán
    Written on August 24, 2018
    "Been using ActiveCampaign for more than four years now and it keeps on getting better that is why i do not look for other marketing automation tools out there. Its visual campaign builder is so user friendly to the point that my staff were able to build a complex marketing autmation campaign without prior experience nor training. "
  3. 8

    #6Mailchimp

    Mailchimp
    Mailchimp is an easy-to-use marketing automation platform that lets you create, run and track effective and customized email and ad campaigns. Mailchimp offers various templates and customization options to choose from.
    Websites

    Free- $199

    Lawrence Reid
    Written on August 24, 2018
    "This has helped my friend's small business in automating his marketing activities to keep in touch with his customers. He told me that this is free for starting entrepreneur with up to 2000 contacts but since his business has grown he has to pay a monthly fee. He actually uses this for personalized marketing emails."
  4. 7

    #7Infusionsoft

    Infusionsoft

    Infusionsoft is an only all-in-one automated sales and marketing software built for small businesses. Organize all customers and prospects in one easy to manage tool.

    Software

    Web, Mac

    Free- Varies by plan

    Lorenzo Martínez
    Written on August 24, 2018
    "If you're a small business owner and wants to increase the traffic on your site and sales this is definitely the tool for you. I myself have used this. It is so simple to use in creating new sales and marketing strategy. It helped me to save time in automating repetivtive tasks like follow-ups, billing of my customers eh."
  5. 5

    #8MaherPlanner

    MaherPlanner

    MaherPlanner is a website for managing social media accounts on Twitter, Instagram, Facebook, Pinterest, and LinkedIn. It can schedule posting of photos from computer or phone using its file manager and retrieve it from Dropbox or Google Drive. 

    Websites

    $59- Varies by plan

    Vvege Services
    Written on February 7, 2019
    "MahePlanner is the best app for automating your social media marketing. It allows auto posting to Facebook groups, pages and profiles, Twitter, Pinterest, LinkedIn and Instagram, at once or individually. It has the best file storage system and scheduling function."
  6. 4

    #9Gliffy

    Gliffy
    Gliffy is an online collaborative diagramming application letting you easily create and share diagrams. It's available as a web app and Windows desktop software.
    Websites

    $7.99- per month. Free trial available

    Kyle Perry
    Written on August 24, 2018
    "Okay so i work in a marketing dept of a company and we always use Gliffy to create charts and diagrams whenever we visualize the workflow to boost our marketing productivity. The best part of this tool is that it is free!!!!"
  7. 1

    #10Asana

    Asana

    Asana helps teams keep track of their work by organizing projects with different workflows and solutions. It's a collaboration tool available as a web and mobile app.

    Websites

    Free- Varies by plan

    Matthew Hernandez
    Written on August 24, 2018
    "Asana is my go-to tool for my staff to get organized and keep their marketing activities on track to improve our marketing. With this tool we are able to priotitize what needs to be done first "

Summary

Best What are the best marketing automation tools
RankSolutionsTypeVotesPrice
1AiGrowWebsites 279 Paid
2Customer.ioWebsites 19 Paid
3HubSpotWebsites 16 Free
4MarketoWebsites 14 Free
5ActiveCampaignWebsites 13 Free
6MailchimpWebsites 8 Free
7InfusionsoftSoftware 7 Free
8MaherPlannerWebsites 5 Paid
9GliffyWebsites 4 Paid
10AsanaWebsites 1 Free
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