DID YOU KNOW?
Did you know that Hatsune Miku has more endorsements than the professional golfer Tiger Woods? It is a sports fact that Tiger Woods is one of the winningest golfers with 80 PGA Tour victories, second all-time behind Sam Snead. And being a skillful world-renowned athlete awarded him not only trophies but also sponsorships. Some of his business partners include Nike, Hero Motor Group, and Monster Energy. The aforementioned brands were big names, right? However, the Vocaloid idol was able to partner with more companies. Few labels that Miku endrorsed were Coca-Cola, Domino's Pizza, Louis Vuitton, Toyota, and Yamaha. The virtual character also teamed up with the Japanese public transit and racing teams.
But where did she even came from? How come she was very famous when she isn't even a real-life person? For starters, Hatsune Miku is the virtual avatar of a music-making software called Vocaloid. A Vocaloid enables its users to create their own J-Pop songs by modulated pitch and speed. The pre-recorded voice of Saki Fujita, a Japanese voice actress, is also used. Hatsune Miku has inspired many people to create their own songs - but it didn't end there. People have figured out how to make a music video with Miku dancing to the tune of their songs. A free MMD model maker called MikuMikuDance was first used to sync Hatsune Miku's dancing animations to a user's Vocaloid song. Aside from MikuMikuDance, there is also other 3D model software that can be used as an MMD maker. Thanks to these tools, there are already over a million MikuMikuDance videos around on the internet. This is one of the biggest subcultures online, but it hasn't reached a broader audience yet. Will you be the one to let the whole world know?