DID YOU KNOW?
The first demonstration of the instant camera took place at a meeting of the Optical Society of America in New York City on February 21, 1947. It was commercially available by 1948 and was called the model 95 Land Camera that would be the prototype for Polaroid cameras for the next 15 years. The 4 lb. Polaroid Land Camera Model 95 was first sold at the Jordan Marsh department store in Boston for $89.75 and made almost $5 million in sales for its first year. This instant camera with a self-developing film was invented by American scientist Edwin Land. Edwin Land would later be an inspiration for Apple’s Steve Jobs because of his work habits. In Walter Isaacson’s biography of Steve Jobs, he quoted Jobs saying that Edwin Land was one of his heroes.
Polaroid Corporation pioneered and patented instant cameras and films which was later on followed by other manufacturers. The Polacolor film which enables cameras to produce pictures with color was introduced in 1963. Over time, printing and digital photography will decrease the appeal of instant cameras. By 2008, Polaroid declared they will discontinue production of its instant films and cameras and filed for Chapter 11 bankruptcy protection. Now, they sell digital cameras that print color photos, digital HD camcorders, and waterproof cameras.