DID YOU KNOW?
Did you know that India is the world’s fifth-largest global destination for retail space? The Indian retail industry has emerged as one of the most dynamic and fast-paced industries. By the year 2020, the total consumption expenditure of the country is expected to reach nearly 3.6 billion US dollars. But what makes the retail industry in India more interesting is how it caters to consumer's specific taste. Indian retailers design their shopping experience to match how customers want to buy. To put it simply, personalization is part of India's retail DNA. India employs a web-first and mobile-first mindset. This is crucial to their success as a global retail innovator.
What makes personalization more important is India's population. India has a population of over 1.2 billion people. Specific regions in their country have specific tastes on specific products. This is expected for a country with diverse cultures and a large number. That is why personalization plays a very important role in retailing for the country. On another level, Indians also engage heavily in reselling as part of their country's retail activity. One can find the best reseller apps in India to find specific needs online. In such a large country, reselling can be a good thing. People can find their needs without engaging in the traditional buy-and-sell retail process. India is just one example of countries emerging as an economic powerhouse on the planet. Their innovation in the retailing industry gives as one explanation on why this is the case.