Can a movie's Tomatometer score affect its box-office outcome? Are review sites for movies important to the business side of making films? Apparently, they are. In February 2016, Rotten Tomatoes — the site that aggregates movie and TV critics’ opinions and tabulates a score that’s either “fresh” or “rotten” — took on an elevated level of importance. Fandango, the website that sells advance movie tickets for many major cinema chains acquired Rotten Tomatoes.
Since its launch in 2000 people had been using Rotten Tomatoes to find movie reviews, and when Fandango acquired the site and began posting “Tomatometer” scores next to movie ticket listings, studio execs have started to feel as if Rotten Tomatoes matters more than it used to — and in some cases, they’ve changed their marketing strategies accordingly. Potential audiences are more likely to buy tickets for a movie with a higher score, and by extension, gives critics more power over the purchase of a ticket. So how is a film’s Rotten Tomatoes score calculated? The opinions of about 3,000 critics — the “Approved Tomatometer Critics” who have met a series of criteria set by Rotten Tomatoes — are included in the site’s scores. As the reviews of a given film accumulate, the Rotten Tomatoes score measures the percentage that is more positive than negative, and assigns an overall fresh or rotten rating to the movie. Scores of over 60 percent are considered fresh, and scores of 59 percent and under are rotten. To earn the coveted “designated fresh” seal, a film needs at least 40 reviews, 75 percent of which are fresh, and five of which are from “top” critics. In honor of Rotten Tomatoes here are the best movies of all time, and some sites where you can get movie recommendations.
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