What are the best social media tools for marketing?

asked by Expressions East
387 contributors
14 solutions
  1. 149

    #1iLink

    iLink

    iLink is an online tool which is designed for converting multiple links into a single short link for free. This tool also lets users add one clickable link for an Instagram bio so they can share all their links using just one link.

    Online Tools

    Free

    Robert S. Cossey
    Written on December 3, 2018
    "Really useful tool for marketers to expand what your Instagram bio link can do. Also you can have a free about me page for free"
  2. 147

    #2AiGrow

    AiGrow

    AiGrow delivers super-targeted Instagram followers and engagement using Ai. Follow, unfollow, like, comment, auto DMs and inbox. Plus always free post scheduler and engagement groups that drive massive likes and comments each time that you post.

    Websites

    $49- Varies by plan

    Shari Coel
    Written on June 20, 2019
    "aigrow is one of the best online matketing tools I've ever used. helps find real followers and interested customers."
  3. 17

    #3Feedly

    Feedly

    Feedly is an app for both Android and iOS that consolidates all your favorite feeds into one place. Feedly's interface is simple and easy to navigate. It features customizable notifications for the latest news and breaking headlines.

    Apps

    Web, Android, iOS, Chrome

    Anna Fox
    Written on July 25, 2018
    "Feedly is like BuzzSumo but it works quite differently. With Feedly it gives me an ample reading material so I can never run out of stuff to post on my social media profiles. "
  1. 14

    #4Canva

    Canva

    Canva is a graphics design tool where users can create professional designs by curating photos, text, animations, stickers, borders, frames and more. It also features albums and scrapbooks where users may collaborate with their friends. 

    Apps

    Web, Android, iOS

    Free- Varies by plan

    Miriam Palma
    Written on July 25, 2018
    "This has helped me in making simple graphics that I post on the social media accounts I manage for the company I work for. I like that this is also available on Android and IOS because i can edit wherever I am. Plus there are many beautiful layouts, fonts and backgrounds to choose from...There is also a tutorial that helped me design better graphics since i am not really artsy eh.."
  2. 13

    #5Followerwonk

    Followerwonk
    With a focus exclusively on Twitter research and analytics, this free tool from Moz provides a handy search engine for influencer identification, as well as tools for competitive comparisons, tracking, and data visualization.
    Online Tools

    Free- Varies by plan

    Wu Xiao
    Written on July 25, 2018
    "First of all, let me just point out that this tool is specifically targetted for Twitter. This has helped me analyze and optimize my Twitter audience for the brand I work for helping me to grow our audience. Indeed very useful!"
  3. 12

    #6IFTTT

    IFTTT

    IFTTT stands for If This Then That. It's a tool that actually lets you build your very own automated actions called "recipes," so that you don't have to do them yourself every time.

    Apps

    Web, Android, iOS

    Free

    Albert Hopkins
    Written on July 25, 2018
    "TBH this was a bit tricky to use when i started using it for the first time, I was very unfamiliar with the so-called recipes eh where I have to set it up so whenever i make a new IG post it will post a tweet. Let me also just say that i love that this is free. Isn't that amazing eh?"
  4. 8

    #7Hootsuite

    Hootsuite

    Hootsuite is an online platform for managing social media accounts. With Hootsuite, users can monitor keywords and manage Twitter, Facebook, LinkedIn, Foursquare, Ping.fm, WordPress, and etc. It is compatible with Android, iOS, Windows, and Mac.

    Online Tools

    Free- 1 month. Free trial available

    Stephen Washington
    Written on July 25, 2018
    "Let me just say that Hootsuite helped me scheduled my posts on a number of social media platforms i manage. Well, I used the free version of Hootsuite first before I purchased the paid version and now I enjoy everything included on the paid version..."
  5. 5

    #8Bitly

    Bitly

    Bitly is an extremely useful website if you have a blog, a YouTube channel, an online business... In other words: Bitly is great for sharing links to your site and check how many clicks they are getting. 

    Online Tools

    Free

    Terry Brewer
    Written on July 25, 2018
    "I always have to post links on the social media platforms I am using and with Bitly it allows me to shorten any URL and i can even track the results with individual link analytics. "
  6. 3

    #9SocialOomph

    SocialOomph
    With SocialOomph you can access to all your social media profiles, schedule and manage posts, comments, shares. The software makes life simpler for those people who have a tough time in handling multiple social media profiles.
    Online Tools

    Free- 17.97

    Sean Keller
    Written on July 25, 2018
    "I started to use this just recently... I can\t believe i just discovered it because before it is hard for me to upload a bulk load of different updates all at once but now with this, it has been possible.... Like for instance, I can list a number of blog posts in a text file and upload them randomly at a certain time-based interval..."
  7. 2

    #10Social Web Suite

    Social Web Suite

    Social Web Suite is a social media marketing, publishing, and scheduling tool which offers integrations to WordPress, RSS Feeds, Facebook, Twitter, LinkedIn, and Bitly. The tool is available in Small, Starter, Growth, and Business plans.

    Online Tools

    $19- Varies by plan

    Juan Gonzales
    Written on March 18, 2019
    "I've tried tons of social media tools but a lot of them we're a miss because they always lacked something fundamental, just as I was gonna lose hope on depending on a social media tool, someone told me about Social Web Suite and I opted for the cheapest plan and I am so impressed that this serves as a scheduling and publishing tool all in one."
  8. 1

    #11MaherPlanner

    MaherPlanner

    MaherPlanner is a website for managing social media accounts on Twitter, Instagram, Facebook, Pinterest, and LinkedIn. It can schedule posting of photos from computer or phone using its file manager and retrieve it from Dropbox or Google Drive. 

    Websites

    $59- Varies by plan

    Vvege Services
    Written on February 7, 2019
    "MahePlanner allows auto posting to Facebook groups, pages and profiles, Twitter, Pinterest, LinkedIn and Instagram, at once or individually. It has the best file storage system and scheduling function."
  9. 1

    #12SocialClimbr

    SocialClimbr

    SocialClimbr is a social media management platform for those who want to establish their brand online. SocialClimbr provides help for small businesses, agencies, or artists through collaborative content plans and by monitoring results on supported social media platforms.

    Websites

    Varies by plan

    Andrea Bishop
    Written on March 21, 2019
    "I'm relieved that they have a free trial 😊 I remember an influencer friend recommended this to me way back but I forgot the name of the website. I noticed on their page that they support almost every platform you can think of"
  10. 1

    #13Socialite Media

    Socialite Media

    Socialite Media is a marketing and advertising tool made for social media marketers for easy digital media management. It also features marketing automation, content management, and Facebook advertising.

    Websites

    Free

    Rose Reid
    Written on February 27, 2019
    "Well, of all the social media platforms I use for my business, Instagram is the one I really boost. Thanks for the Instagram Powerlike feature. Again, if you are into boosting your sale, they also have that tool in here."
  11. 0

    #14Vigo Video

    Vigo Video

    Viga Video (formerly Flipagram) allows users to create and share compelling, visual slideshows and videos with filters, effects, and music. It also lets users create combined pictures into a video with music and filters.

    Apps

    Android, iOS

    Free- with in-app purchases

    Charles Campbell
    Written on July 25, 2018
    "This app was used to be called Flipagram. Well, I personally use this for my personal social media accounts but now I am rarely using this since its update. Everything on it is not working fine eh.."

Summary

Best What are the best social media tools for marketing
RankSolutionsTypeVotesPrice
1iLinkOnline Tools 149 Free
2AiGrowWebsites 147 Paid
3FeedlyApps 17 Free
4CanvaApps 14 Free
5FollowerwonkOnline Tools 13 Free
6IFTTTApps 12 Free
7HootsuiteOnline Tools 8 Free
8BitlyOnline Tools 5 Free
9SocialOomphOnline Tools 3 Free
10Social Web SuiteOnline Tools 2 Paid
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