DID YOU KNOW?
Did you know that BRAVIA is an acronym for “Best Resolution Audio Visual Integrated Architecture”? BRAVIA TVs refer to Sony’s flat-panel LCD televisions. The Japanese brand released the first BRAVIA-branded TV in 2005 and since then, multiple BRAVIA TV series has been released. The BRAVIA brand is preceded by Sony WEGA. WEGA, which stands for Wuerttembergische Radio-Gesellschaft mbH, was a German electronics manufacturer that was acquired by Sony in 1975. According to data presented by Statista, Sony is one of the largest LCD TV manufacturers in terms of market share, following Samsung, LG Electronics, TCL, and Hisense. Sony’s TV sales are greatly affected by the continuous rise of Chinese brands and the manufacturing juggernaut that is Samsung. Despite its decline in overall market shares, LCD TVs are consistently the second largest category of consumer electronics manufactured by Sony in terms of unit sales.
The BRAVIA is notable for being the first to release a series of Android TVs in 2015. Sony was one of the three manufacturers that Google partnered with for the initial release of Android TVs, but Sony beat Sharp and Philips to the punch. Initially, Sony partnered with Google for the release of Google TV – but that venture failed and was discontinued in 2014.