DID YOU KNOW?
Did you know why Americans love summer movies? This may sound unbelievable, but the sweltering season is actually a time when most films turn into blockbuster hits. Yes, it’s easy to assume that people like flocking to the beaches and basking in the gleaming ray of sunshine. Of course, their experience is only half-baked without taking photos of their perfect body silhouettes. Perhaps some might even consider taking a summer getaway to be way better than watching a film inside an enclosed cool space such as the cinema. This might be widely true before the ’70s. However, the film landscape has changed since the release of Jaws, a 1975 American thriller film directed by Steven Spielberg. One of the best American movies in history, the film earned nearly half a billion dollars worldwide. It superseded other mega-hit Spielberg movies. This was a trailblazing feat for its time.
Prior to Jaws' release, Universal Studios bolstered its promotion. It spent nearly 2 million dollars in marketing and advertising. After watching the trailer, people immediately queued to buy tickets. The effort that the studio put into it became a touchstone for other studios. Once Jaws proved its success in the film sphere, studios learned how to springboard films into high demand during the hot season. Two years later, Star Wars patterned its strategy to that of Jaws, confirming the latter's formula for triumph. It made waves at the box office and experienced a lengthened theatrical stint. Now, Hollywood has become obsessed with creating films with huge advertising glitz during the season.