DID YOU KNOW?
Did you know that the first population census dated way back to 3800 BC? This was done by ancient Babylonians to count all citizens, livestock. and goods. The census was then perfected by the Romans, who did the census once every five years. The reason for such census was to be able to tax more citizens and land. The Romans did it more often because of the need for accuracy and consistency in numbers. Back then, the purpose of these early surveys was solely confined for counting numbers. However, times have changed. The best paid survey websites are now widely used to measure people's preferences.
Nowadays, surveys and politics are often mentioned hand in hand. However, Donald Trump’s victory in the 2016 U.S. presidential election shook the foundations of public opinion. Initial national level polls first indicated Clinton winning. However, opinions change. To the present day, it is still hard to establish a clear connection between political outcomes and public opinion. Surveys are also used for improvements to commercial products. Digging deeper into the user's preferences through this process can improve businesses' profits. When users are asked to complete a product survey there is typically some kind of incentive. These kinds of prizes make participating in such polls much more attractive for people. Technology has taken advantage of the importance of public opinion. Online, you will find the best survey apps that companies take advantage of for marketing.