WHAT’S THE MEANING?
Text Analytics is the method of converting unstructured text into meaningful data for analysis, measurement, reviews, feedback, and more. Simply put, it is a method to describe and interpret the content, structure, and functions of the messages contained in texts.
DID YOU KNOW?
Did you know that Text Analysis and Natural Language Processing play a huge part in a modern-day digital marketing strategy? Text Analysis Software uses many linguistic, statistical, and machine learning techniques. It helps identifies text, extract or mine it, parse, categorize, cluster, and extract concepts, entities, relations, and events. It helps in determining topics, keywords, category and tags from a huge amount of text data. In SEO, using the concept of semantic relatedness, you can generate a list of words and phrases that are similar to your keyword. Search Engines no longer rely on simple keyword matching. By using what you deem is the best text analytics software, it’s now easier to monitor keywords based on different parameters which greatly helps in Content Creation. Social listening then is the process of locating and assessing what is being said about your brand, people and product on social media. Gathering information from your customers, target market and competitors cannot be done manually. Sentiment Analysis APIs makes it easier. It mines large volumes of user-generated content. Analyzing sentiment determines whether a piece is written in a positive, negative or neutral way. It helps marketers understand the strengths and weaknesses of their campaign. By using the best sentiment analysis APIs to gauge the voice of your customers, it can boost your brand awareness and reputation.