What are the best tools to organize UTM URLs?

asked by Anonymous
272 contributors
14 solutions
  1. 180



    iLink is an online tool which is designed for converting multiple links into a single short link for free. This tool also lets users add one clickable link for an Instagram bio so they can share all their links using just one link.

    Online Tools


    ilink link
    Written on September 20, 2018
    "iLink profile contains clickable buttons with links to your online offers. So if you add your iLink profile to your Instagram bio or elsewhere, visitors will observe an excellent overview of all of your web pages you want to share with them. You can customize the color and design of the buttons on the setting menu; also you can use the click stats to find out which one of your links is more popular. iLink lets you get in touch with your audience and promote your blogs at the same time."
  2. 13

    #2EpikOne's Link Tagging Tool

    EpikOne's Link Tagging Tool
    A simple spreadsheet that runs in Google Docs, EpikOne's Link Tagging Tool uses formulas to build out custom URLs. It's best thought of as a way of automating multiple URL Builder processes by using a spreadsheet formula - a definite timesaver, and one that we recommend to all users.


    Christian Anderson
    Written on October 3, 2017
    "Interesting formula, just use it in Google Docs, Excel, Calc, etc. The problem is that it assumes you are signed up with Google ads in the first place, and a good deal of these UTM's are already outdated. I'd look around for another tool, as this one just doesn't cut it."
  3. 12


    HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Among other services, it allows you to set up, track and measure UTM Campaigns.

    Free- Varies by plan

    Kenneth Harvey
    Written on February 3, 2017
    "Hubspot's marketing software and tools are simply the best available. They are really comprehensive and thorough in their approach to online marketing. The tools let you slice and dice your date sets a nearly infinite amount of ways to drill down and find out all your niches and areas of opportunity. I think they're easier to use than Google Analytics with a much friendlier design that's easier and quicker to learn from the ground up. "
  1. 10

    #4UTM Tagging with Google Spreadsheets by Link To Sheets

    UTM Tagging with Google Spreadsheets by Link To Sheets
    In order to stay organized and keep track of all UTM parameters Robin Rozhon has created a Google spreadsheet that adds UTM parameters to my URL.  


    Edward Tran
    Written on March 28, 2017
    "Link To Sheets is a tool for managing UTM tags on inbound links. It's a useful and probably necessary tool for any webmaster. However a person who manages a lot of sites will find it very helpful. "
  2. 9

    #5Google Analytics Campaign Tagging Tool by Luna Metrics

    Google Analytics Campaign Tagging Tool by Luna Metrics
    Download the Multi-User Campaign Tracking Worksheet. Since this is a Google Drive spreadsheet, it can be shared by every member of your team who will be involved in campaign tagging. This way, the naming conventions are transparent.


    Justin McDonald
    Written on January 1, 2017
    "This tool is helpful for those that wish to track the origins of visitors to their website. This tool will allow one to track the performance of their paid marketing vs. email or website clicks to determine if the advertisement is paying off for them. "
  3. 9

    #6Free Google Analytics URL Builder by Terminus

    Free Google Analytics URL Builder by Terminus
    As soon as you need to tag more than a handful of URLs, it's better to start saving them along with their campaign parameters. For this purpose, spreadsheets are an obvious choice. Terminus offers a free Google Analytics URL Builder Spreadsheet here. You must be registered to download the document.


    Amanda Douglas
    Written on October 3, 2017
    "I really didn't like the Google Analytics Builder because it would log me out every time I actually tried to use it. I would waste more time trying to figure out how to stay logged in than I did even using it! Awful."
  4. 7

    #7UTM Builder Spreadsheet Template by Effin Amazing

    UTM Builder Spreadsheet Template by Effin Amazing
    For consistent every day use, Google's builder is definitely lacking. Use this free Google Analytics URL builder spreadsheet template to generate dozens of Google Analytics' tracking links in minutes. To access the document you must be registered.


    Joseph Austin
    Written on March 12, 2017
    "If you have a ton of URLs for websites you manage like I do you are going to love the UTM Builder Spreadsheet Template by Effin Amazing. It's a good thing they choose that name too because it fits well with what I thought of the product the first time I used it. The fact that the software is free to use is just icing on the cake for me. I can use it to categorize all my UTM URL and keep track of their traffic, but I can also add notes to the URLs for use with organization and priority. "
  5. 6

    #8Cardinal Path's Google Analytics Campaign Tagging Tool

    Cardinal Path's Google Analytics Campaign Tagging Tool
    A more advanced spreadsheet that runs in Google Docs. This uses Apps Scripts rather then formulas, so you can do more with it, and it'll even output custom short URLs with goo.gl and bit.ly integration.


    Christopher Munoz
    Written on March 6, 2017
    "This is a simple way to organize your UTM URLs. You need to be a little more tech savvy, but if you are I would recommend this. "
  6. 5

    #9The Best UTM Builder Spreadsheet (and how to use it)

    The Best UTM Builder Spreadsheet (and how to use it)
    This article includes a Google spreadsheet created by Whole Whale. With this document you will quickly create campaign URLs for Google Analytics UTM Campaigns and shorten them with Bit.ly. A very handy document to deal with hundreds of campaign URLs with different UTM builders


    Gary Harris
    Written on March 21, 2017
    "I've been looking for a way to organize my UTM urls for my campaigns, and I recently found the best way possible. It's called UTM Builder Spreadsheet and it works within google spreadsheets allowing you to quickly build and organize your UTM urls. I've never seen anything better. Using it for all my campaigns and my productivity has seriously gone up."
  7. 4

    #10Whysr URL Builder

    Whysr URL Builder
    With Whysr URL Builder your can create dynamic Google Analytics tracking URLs, create tracking URLs in bulk with Tracking Templates and analyse your targeted campaigns effortlessly.



    Joseph Castillo
    Written on October 3, 2017
    "Whysr is actually rather good at solving issues with keeping UTM URLs organized. However, it might not be the best solution for those who only need this particular functionality. You might be better off searching for other free or cheaper resources that offer less, but more specific, functions. Then you could avoid paying for things you do not use or need. "
  8. 3

    #11Terminus Multi-tag UTM URL Builder

    Terminus Multi-tag UTM URL Builder
    Terminus helps you build and manage tones of UTM tracking URLs, but also has  several other convenient features: it utomatically shortens UTM tagged URLs, keeps track of clicks on shortened URLs, can tag URLs in bulk, etc. The cons: it's not free


    $29- per month

    Kyle Ward
    Written on February 21, 2017
    "This is a basic, bare-bones, user-friendly UTM URL builder. I was able to enter a URL, set the relevant parameters, and find the information I needed easily. I also appreciated the information provided toward the bottom of the page because as something of a novice it was quite useful to me."
  9. 0



    UTM.io is an Urchin Tracking Module (UTM) builder and Google Analytics URL builder which aims to track your site's unique URLs. This features a link shortener, click tracking, and various UTM templates.


    Free- Varies by plan

    Patrice Albertus
    Written on February 19, 2019
    "Best in class UTM builder. Including Templates"
  10. 0



    CampaignTracker is a link management platform for businesses to maintain and manage their UTM tagged links across all of its digital marketing campaigns. This will also help to improve your analytics with tags. 


    Free- Varies by plan

    Dylan Petersson
    Written on February 2, 2019
    "It's simple, sleek, intuitive and integrates with other digital marketing tools."
  11. 0



    Accutics is an online website wherein subscribers can keep track of their campaign traffic, reach, and influences. Detailed reports can be submitted to its users using accurate and consistent tracking tools.


    Varies by plan

    Thomas Tegner
    Written on October 23, 2018
    "Compatible with both Adobe and Google Analytics and very user-friendly. The setup is done by Accutics and set to match your specific requirements for tracking code values and include automated SAINT classification. Includes ongoing link validation, integrated short URL, third-party access and much more."


Best What are the best tools to organize UTM URLs
1iLinkOnline Tools 180 Free
2EpikOne's Link Tagging ToolWebsites 13 Free
3HubSpotWebsites 12 Free
4UTM Tagging with Google Spreadsheets by Link To SheetsWebsites 10 Free
5Google Analytics Campaign Tagging Tool by Luna MetricsWebsites 9 Free
6Free Google Analytics URL Builder by TerminusWebsites 9 Free
7UTM Builder Spreadsheet Template by Effin AmazingWebsites 7 Free
8Cardinal Path's Google Analytics Campaign Tagging ToolWebsites 6 Free
9The Best UTM Builder Spreadsheet (and how to use it)Websites 5 Free
10Whysr URL BuilderSoftware 4 Free

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