DID YOU KNOW?
Did you know that an advertisement for the Apple Macintosh in the break of the third quarter of the Super Bowl XVIII helped propel Apple Inc to the multimillion-dollar business that it is today? On January 22, 1984, CBS ran the advertisement titled "1984", an ad based on George Orwell's 1949 dystopian classic of the same name. Saturn Awardee Ridley Scott, director of the 1982 dystopian sci-fi film Blade Runner, directed the commercial in England using local skinheads as extras because he was working with a limited budget of $250,000. The English athlete Anya Major was the main star of the advertisement and her vibrantly dressed-up character was used as the metaphor for "innovative" Apple, which will try to end the dominance and tyranny of the Big Brother of the electronic world, IBM. Art director Brent Thomas claimed the advertisement led to more than $3.5 million worth of Macintosh products sold, making it a worthy endeavor. The commercial also received multiple highly rated honors, including a spot in the Clio Awards Hall Fame and a win in the 31st Cannes Lions International Advertising Festival in 1984. Apple is known for two more successful campaigns: the "Think different" campaign that ran from 1997 to 2002, and the "Get a Mac" ad campaign that starred Justin Long as a laid-back but very capable personification of an Apple computer.