DID YOU KNOW THAT?
Did you know that it may be a short, deep, and analogous commercial shown during one of the breaks of Super Bowl XVIII that pushed Apple into the fame? During a third-quarter break of the 1984 Super Bowl between the Washington Redskins and the Los Angeles Raiders, CBS showed an advertisement with the title "1984", which showed English athlete Anya Major wearing a white shirt and a bright orange running short while holding a sledgehammer trying to fight the Big Brother and his henchmen, who are all skinheads and were wearing the same dull-colored clothes. It was directed by Saturn Awardee Ridley Scott and was filmed in England with a limited budget.
The commercial was meant to be an analogy of George Orwell's famous futuristic and dystopic novel called Nineteen Eighty-Four, with Major playing the novel's main protagonist and serving as an analogy for Apple, while the Big Brother served as IBM, which was then a monopoly in the computer world. The commercial reaped praises and won an award in the 31st Cannes Lions International Advertising Festival in 1984, and it even proved successful as a marketing campaign since it led to around $3.5 million worth of Macintosh sales that year. But the commercial drew the ire of Orwell's estate, saying that those who created the commercial were liable for copyright infringement.