WHAT’S THE MEANING?
March Madness is the annual National Collegiate Athletic Association (NCAA) basketball tournament. It runs from the second week of March until the first week of April. The term was first used by Henry V. Porter and was later popularized by CBS broadcaster Brent Musburger in 1982.
DID YOU KNOW?
Did you know the NCAA is protective over its March Madness trademark? It polices the unauthorized use of its trademarked term for promotional purposes. Moreover, the NCAA owns every major marketing term associated with the NCAA tournament. Sure, they do not have the trademark on the term "March Madness," but they own most of the rights of other major phrases. These phrases include Elite Eight, NCAA Sweet Sixteen, March Mayhem, and The Big Dance. Use of these phrases to promote an event would invite the risk of a cease and desist letter.
Aside from that, March Madness is also a big business both on and off the court. It has been generating more money than what you can even imagine. It has also turned millions of Americans into illegal gamblers. People would clamor to know March Madness predictions ahead of the tournament to wager illegally. There are even corporate losses on businesses due to unproductive workers. In other words, this NCAA college basketball tournament is more than just an NCAA men’s basketball tournament.