DID YOU KNOW?

Kollywood is the Tamil-language film industry based at Kodambakkam, Chennai in South India. The name is derived from Kodambakkam and Hollywood, where the former happens to be the place where all Tamil Cinema activities are held. Kollywood is well known for producing several homegrown films which are referred to as Tamil films. These films come in the form of different genres. And when we talk about Kollywood, romance and family-themed films are never off the table. They just love to incorporate social issues in their films, which they are really known for. For instance, the 2019 film Adithya Varma--an entertaining eye-opener! Just in case you are curious about it, you can watch Adithya Varma (full movie) here. But, even though Tamil films and Kollywood seem to be considered as a booming industry in today’s media, did you know that the life of an average Tamil film is one week? It seems that even if the industry is able to produce films on a weekly basis, it still doesn’t justify its success as a whole.

Now more than ever, the opening week is the most important stage for measuring a Tamil film’s success. A film’s long-run in the cinema can no longer be attributed to word-of-mouth as it was before hence the average life of a film is quite shorter. There was even an instance before when there used to be 90 to 100 Tamil films released in a single year. A film is gauged if it was a hit or a super-hit based on the number of days a film ran in the theaters. It took 12 to 18 months of screen time before they were declared as super hits. Tamil cinema is India’s third-largest film industry when it comes to films being produced, as well as revenue and worldwide distribution. A source such as the best websites to download Tamil comedy movies is one of the many examples of the industry’s worldwide distribution. Hopefully, in the future, the value of these films improve and last longer than its given credit for.