DID YOU KNOW?
Did you know that half of the world’s population watched the 2018 FIFA World Cup? This was according to audience date from the FIFA itself, the governing body of world soccer. This figure totals a combined 3.572 billion viewers around the globe. In addition, a further estimated 309.7 million people were not able to watch in their homes. However, these fans relied on digital platforms to stream the tournament. These are large numbers that represent the sport but it is not surprising at all.
According to Nielsen’s World Football Report, more than 4 out of 10 people consider themselves soccer fans. This makes soccer the world’s most popular sport. Also, in a 2017 Nielsen survey that spanned 18 global markets, 43 percent of respondents stated they were “interested” or “very interested” in the sport. With the status of the sport, channels that broadcasts major matches profit a lot. The relationship between fan and broadcaster is always a strong one. As technology develops, this relationship seems to be more and more evident as the best sports streaming sites are now available. On-demand sports streaming apps are also available to feature the best soccer matches. The future of soccer seems bright even in the U.S. as MLS (the top domestic league) has experienced a 27% rise in interest since 2012. This makes the use of digital platforms much more important.