DID YOU KNOW?
Did you know that the Gujarati film industry is also called Dhollywood or Gollywood? Dhollywood is derived from the combination of Hollywood and “dhol,” a double-headed drum that is frequently used in Gujarati films. Meanwhile, Gollywood is a combination of Hollywood and Gujarat, a state in Western India where Gujarati is spoken. Gollywood is just one of the many segments of Indian cinema, which is divided by language. With 46.09 million speakers which account to 4.48% of the total Indian population, the Gujarati language is the 7th most widely spoken language in India.
Worldwide, there are approximately 55 million speakers of the language, making it the 26th most widely spoken language in the world. Compared to other segments of Indian cinema such as the Hindi and Telugu film industries, Gollywood has declined in the 21st century, as the number of movies released per year dropped below 20. In 2016, the state government incentivized film production – which leads to the revival of Gollywood. It has been called the new age of Gujarati cinema, as the movies are starting to move away from traditional and rural themes and into more urban topics. Gollywood is shedding old traditions and is starting to adapt to the modernities and demands of the 21st century.