DID YOU KNOW?
A 2017 study shows that aside from wishlists improving customer’s shopping experience. Wishlists also have the features to provide a deeper solution-selling to online retailers. A writer of Oberlo states that a wishlist app is a driving tool of eCommerce. Which allows consumers to buy items and save it on their user account for future reference. It is also used as a way to show a customer's interest in different products without an immediate intent to buy. Along with these benefits for the consumers, wishlist apps also benefit retailers. The powerful features of retailers that drive some of them on top of their competitors. A study on MI9 Retail also claims that wishlists should also innovate their features. Through keeping it simple and comprehensive. Features such as allowing users to create, manage, and share their purchases.
Furthermore, wishlists provide an avenue for the retailers to follow-up with incentives. Such as promotions and discounts to encourage customers to check out and buy the product. Wishlists are also popular during the Christmas season. Christmas is the perfect time to plan gifts for your loved ones. This is because people often make huge purchases and create wishlists at this season. Many popular apps allow consumers to create their own wishlists. These tools are also known to lessen the hassle of shopping and manage the things a person wants and needs to buy.