What are the top social listening tools to connect with customers?

Building relationships with your customers and your potential customers would not be easy if it wasn't for social listening platforms. Now, you can listen to your customer's experience with your brand across the web! Check out these top picks so you can participate in conversations online!

63 contributors
8 solutions
  1. 19


    Offering a suite of tools that work across major social media platforms, Brandwatch is perhaps best used as a research suite. It provides information about the markets you own and want to enter, such as demographic data about gender and occupation.


    Judy Webb
    Written on August 15, 2019
    "Brandwatch is best especially when it comes to its analytics tool. I am using this and I get to analyze conversations of my customers. I use conversations I hear as an opportunity to make my brand much better, and I really think that knowing what my customers think about my product, positive or negative, is important in order for my business to grow."
  2. 12



    Mention is a media monitoring tool which enables users to keep track of their brand mentions across various platforms. It is also designed with a competitive analysis to help users know about their competitors, and see customer comments.


    $25- Free trial available

    Marilyn Wilson
    Written on August 15, 2019
    "What I like about Mention is that it gives me the freedom to choose only what I like to monitor, whether its just a keyword related to my brand or competitor, and it can also track even phrases! I'm just starting a business right now and it's still a small one, but with this tool, I was able to listen to what other people say about my competitors, and by that, I can learn some of the improvement I can do with my brand as well."
  3. 10


    This tracking tool helps identify content and influencers, especially related to events using a hashtag. Views include conversations and top content, as well as a deeper focus on influencers.

    $26- 1 month. Free trial available

    Cindy Lu
    Written on August 15, 2019
    "I heard about this social listening platform from my business partner, she's using it to track brand mentions. I gave this tool a try by entering my own brand and got surprised when it gave me results from other social media channels and websites. I didn't expect that I can also get to interact with my customers using keyhole.."
  1. 7



    Awario is a web and social media monitoring tool which is used to track a product or brand online. It provides users with conversations and mentions of their brand or keywords across the web, and in any language.


    $29- Varies by plan

    Douglas Watkins
    Written on August 15, 2019
    "If you're running a business, this is recommended because of all the tools I've used, so far, this is the easiest to use and understand. Using this with my boss' business help me to join with conversations that mention our brand, and the fact that we get to know customer's insights about our products also helps us to know what needs to be improved in order to meet their needs."
  2. 2



    Hootsuite is an online platform for managing social media accounts. With Hootsuite, users can monitor keywords and manage Twitter, Facebook, LinkedIn, Foursquare, Ping.fm, WordPress, and etc. It is compatible with Android, iOS, Windows, and Mac.

    Online Tools

    Free- 1 month. Free trial available

    Xu Pan
    Written on August 15, 2019
    "I am an online seller of a skincare product, and I learned that using listening tools can let me know customers thoughts and feedbacks about the product I sell. So just like any other platforms for social listening, hootsuite also finds social conversations based on keyword or location u enter, but what makes it unique for me is its scheduling tool for posts. I mean I am already busy selling and interacting with my buyers, so automatic and scheduled posts are very important to me especially when it comes to time management."
  3. 2


    BuzzSumo has a powerful influencers search. You can search for the key influencers in any topic area or location. You can filter influencers and sharers by reach, authority, influence and engagement.


    Judith Jacobs
    Written on August 15, 2019
    "Buzzsumo taught me the best time to post on social media and the number of impressions I get. My brand is just small, but so far, this tool has helped me bigtime when it comes to promotiing my brand. Also, its ability to check out what people say about my competitors is aslo a good feature since I get to know their strengths and weaknesses and take it as an opportunity to help improve mine as well."
  4. 2

    #7Sprout Social

    Sprout Social

    Sprout Social is a leading social media management software that provides engagement, publishing, analytics, and team collaboration tools. Their website has a blog with digital marketing information, as well as social media tips and more.


    Free- Varies by plan

    Doris Harrison
    Written on August 16, 2019
    "sprout social is very reliable when it comes to social listening because with this, I was able to reach out with my customers and the community where my product is being used. I was able to find out their thoughts about my brand, and was overwhelmed with how much people support it! And the best thing about it is its iphone app!"
  5. 1



    Meltwater is a media monitoring tool that enables users to manage their networks in one place. This is also designed for connecting users with their audience. It can also be used to schedule and publish posts as planned.



    Jane Crawford
    Written on August 16, 2019
    "The insights I got by using meltwater are surprising! I mean i didn't expect I could connect with customers who use our product, and get to interact with them as well. But compared to other social listening platforms, this one is more of managing all your social media channels....."


Best What are the top social listening tools to connect with customers
1BrandwatchWebsites 19 Free
2MentionWebsites 12 Paid
3KeyholeWebsites 10 Paid
4AwarioWebsites 7 Paid
5HootsuiteOnline Tools 2 Free
6BuzzSumoWebsites 2 Free
7Sprout SocialWebsites 2 Free
8MeltwaterWebsites 1 Free

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