The film industry has come a long way since the days of black and white, silent films. Today's movies feature riveting stories, complex characters, and amazing cinematography. One of the oft-overlooked aspects of movies are the trailers that accompany them. They serve to induce excitement and anticipation over an upcoming movie. How did they come about anyway? Let's take a look, shall we? A trailer (also known as a preview or coming attraction) is a commercial ad for a film that is about to be released in cinemas. The term itself dates back to the distribution of movies on reels of film. more often than not, they were distributed un-rewound, meaning theaters had to rewind it first before showing it. As a result, the end of the movies was the most accessible part, to which previews were spliced or "trailing" in film.
Trailers tell the story of a movie in a highly condensed format while still maximizing appeal. The main goal of these short video advertisements is to draw in audiences and have them emotionally involved. Film marketing has become a large industry able to produce highly polished works of advertising. In some cases, they are even able to present poor movies in an attractive way. Not all trailers are created equal though. Some trailers are so bad, it ruins the entire movie for audiences even before they actually see it. Another decade has come and gone and it's about we take a look at some of the worst movie trailers of the 2010s in the film industry.
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